What’s the difference between a blog post that makes your reader feel curious, laugh, and empathize and one that informs, but is otherwise lackluster? The difference is a sense of connection, a sense of humor, and a wittiness that admits the subtleties of irony and nuance. Don’t worry – you don’t have to be J.K. Rowling to tell a great story. Literary genius is not a prerequisite for making your B2C blog posts shine. It certainly helps, but it’s not necessary. There are several simple things you can practice and keep in mind before, after, and while composing your posts that will showcase your creativity and cause readers to take notice. 1. Surprise your readers. The element of surprise lends novelty to your post, and it can inspire readers to lean in. One of the most common reasons we tune out or dismiss a blog post is because we think we already know what it has to say. We’re protective of our time and weary of the redundant. Note that this doesn’t mean reinventing the wheel. What you have to say may have been said before, but it may not have been said in the way you’re saying it. Leverage… read more
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If you value the role content plays in the interfaces you design, it’s worth honing your writing skills. These 9 tips will help.
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A life of crime
How to Write a Spy Thriller Episode 6: Exploring Real Issues in Spy Fiction
Spy thriller writer Hector Macdonald unveils his secrets in this 8-part series on How to Write A Spy Thriller.
Episode 6: Exploring Real Issues in Spy Fiction
making good books better
“Deep Haze” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
How to publish and promote a bestselling boxset (urban fantasy / paranormal romance)
My fiction is doing well but I’ve started to be involved with multiple boxsets, anthologies and co-writing projects. In this video I talk about one of the boxsets I’m in (Dark Legends), and some of the ways I’m helping to market it – including the 3D flip book tool I share in the video.
I also talk a little about how to organize earnings, payouts, money considerations, etc – though I’m not in expert in that stuff and prefer to leave it to someone else or do everything for free (no profit to share).
I wrote more about these topics here:
You can check out the Dark Legends boxset on Kindle here: